129809694355781250_617Media deep inventory of garment Enterprise crisis
It's enough to make every garment industry bosses are jumpy because: spring/summer 2012 and 2011 fall/winter is normal inventory, the rest of the over $ 1.5 billion worth of clothes in the warehouse each stranded for a day means that depreciation. This is Barney costume (hereinafter referred to as "Barney", 002269.SZ) status, such clothing, stay in a warehouse, day, prices declineA little.
This is not just status quo faced by Smith Barney, where the customer Eslite, forest horse, Hailan House, most of the large garment enterprises are encountering one of "inventory". A few days ago, rumors in the United States on the State of the Internet, where a huge in stock, even explosive cartridge, the business news reporters investigation of Pinghu, jiaxing, famous for garment trade processing. Found in Pinghu does not like rumorsLike the explosive cartridge, Hailan, Smith Barney and other clothing companies earnings, inventory signs of serious can still be found.
Warehouse inventory, xincang town, Pinghu, jiaxing, Zhejiang Roman clothing factory shop door, stopping a lot of Shanghai, to inferior product from a shop, factory stores at a discount sale. If you are lucky, perhaps also Amoy to Japan's tide brand,An ordinary t-shirt prices but $ 350 a piece, these flaws are difficult to identify visually.
This is a scene common in Jiangsu and Zhejiang provinces area, in fact, in Jiangsu Zhangjiagang, Ningbo, huzhou, Zhejiang, can often see such a scene. Here, it is this "stock storm" of origin, Internet rumors, Smith Barney, and where a large inventory of information to be true do�� "In Pinghu, Barney clothing the entire warehouse, warehouse where the pants! Basic explosive cartridge factory warehouse!
"Such rumours, perhaps too sensational. Ningbo lianfeng overpass near a factory, mainly Japan brand, the entire warehouse, a lot of clothes, and most of these are inferior product, there is a backlog, because of customer requirements,Many trademarks have been cut broke and these clothes, usually twenty or thirty dollars a piece. "Ningbo's textile and apparel industry of outward over at 50%, many factories are in OEM, main export market to Japan, the EU, the United States, ASEAN, mainly in Latin America and other regions.
"Ningbo garment Association President Xiaofeng ZHANG said, so can be seen in many factories are" sold ". This in mindIn town and xincang town, Pinghu, here all over the garment enterprises, are dominated by brand, which some of the factory inventory, but did not see similar "explosive cartridge" scenes, such as in ���ʳɷ֡�, xincang town, the largest of the clothing enterprise fabric warehouse in China, you can see some stock, but the number is very low. In fact, a beauty in Pinghu, even in the largest StateDo processing factories, it is difficult to find a large number of inventory, the Pinghu city, named Teng dream garments company, Barney is one of the larger factories, in addition to Barney, as well as the "where" small amount of processing. Most of the factory's warehouse and Pinghu factory and not caused by, only small amounts of a few boxes of clothes
Rift CD-key, "If there is a lot of inventory, and some factories will be selectedOptional factory shop for sale.
"Teng dreams of garment of Xia Weijie, General Manager told reporters, they almost have no inventory, Barney is generally well under a single straight away. "' Blue sky ' in the warehouse, some US States, and this is in jiaxing area General warehouses, but in General, is not very big, generally only tens of millions of dollars of goods. "Xia Weijie said heTo help brands with manufacturing, Barney's payment is relatively fast, usually take an advance 20%, after arriving to pay 30%, finished goods within one month after the knot balances. Throughout the Pinghu, this reporter found, it was only one or two factories has its own factory shop, the size of these factory shops are not large
SWTOR Credits, only one or two facade, Pinghu, even in the largest of the clothing wholesaleThe market is also difficult to find Barney or clothes. Days inventory rumor come from? Perhaps hidden in data. Hailan garments company limited on March 8 in the SFC Web site disclosure of its initial public offering of stock prospectus (Declaration of release), at the end of the late 2009 and late 2010 and 2011, Hailan house number inventory accountsFace value 1.305 billion yuan, respectively, $ 1.693 billion, and $, respectively, 50.21%, 56.82% per cent of total assets in the year.
These days of inventory can be found in the report of clues. Flush statistics show, 2011, textiles, clothing, fur industry 84 listed companies totalSave up to $ 70.832 billion, $ per cent in 2010 rose by 25%.
This "stocks crisis" where product is involved in the case, submit the listing of files according to where the customer Eslite, where passengers from July last year to June this year is expected to be a loss of 1 billion yuan, and as high as $ 1.445 billion in stock. Listed garment enterprises in more than a quarter quarterDisplay, high inventory is still secret sorrow, forest horse of which $ 1.3 billion in stock, 2011 end 30% US State $ 2.3 billion in stock, first-quarter revenues of $ 2.6 billion; septwolves, Kowloon King Shepherd stock for $ 500 million and $ 600 million. According to the gold report, Smith Barney spring/summer 2012 new inventory is approximately $ 250 million, 2011 fall/winter stock for $ 700 million,2011 spring and summer stock for $ 800 million to 900 million, 2010 fall/winter stock for $ 500 million to 600 million, remaining as earlier.
According to the industry's General, 2012 new in spring and summer and autumn and winter 2011 for running inventories, but the rest of the over $ 1.5 billion worth of goods are out of season merchandise. Although in Pinghu, does not see the United States State of excess inventory, but according to the United StatesState Director and Deputy General Manager Wang Quangeng 2008 first public offering of shares in Smith Barney online Roadshow introduction to answer investors ask, Barney logistics warehouse for their own distribution centers with a combination of third party logistics pattern, Barney products mainly from third-party logistics company responsible for delivery to the company headquarters, distribution center and leased warehouse of the company, combined with earnings data can be judged, Barney 2.3 billionWorth of inventory, most probably in its distribution center and leased warehouse. For clothing companies, and these of last season's merchandise, is declining. Clothing
TERA CD-key, President of the Chamber of Commerce in Wenzhou Zheng Chen love says, garment and other industries is not the same as, clothing is easy to out of season, it's hard to do other sectors of "zero inventory", also because of this, inventory is the largest in clothing enterprise challenges, solutionsVery easy, cash flow is easy to be overwhelmed.
Prior to this, had appeared in a garment company IPO fails, because of widespread speculation in stock turnover is too low causes the marketing risks and financial risks to be enlarged sharply. "Clothing enterprise's survival are at greater risk, especially women, many companies are learning to replenish the stock of goods for ZARA speed, fast responses to fashionIs the domestic garment enterprises have been imitated.
"Xiaofeng ZHANG told reporters that.
Prior to this, said Zhou Chengjian, Chairman of Smith Barney to outside, its brand MECITY brand clothing, sample design, test equipment, final version of volume statistics, bulk production of clothing production, production, logistics and so on, a total of 70 days turnaround time. Average days of turnover of goods of Chinese clothing for 185 days, ZARA and HM is about 15-50 days. The 70-day, is considered to be the domestic garment enterprises after ZARA's soon, "the blind pursuit of speed, in design, others have not learned, this would cause a lot of inventory. "Industry insiders told the reporter that, most domestic enterprises inventory on the channel design and a large reason is that"Major defects". Where is the way out of a County agent for American Tess nation prestige Zhang told reporters, he had a store, and a counter, became agents of the US State three years ago, "but several years have never made any money, because I joined not many stores, franchise fee is not particularly high, so total, the discount is 57 percent. "Removing artificial costs,Store cost, his profit space is very limited, "along with the two-year discounted activities very much, so as long as the US States of starting direct store discounts, I earn no money. "Mr Zhang said, this situation led to the season when he returned frequently, in fact, more than one agent encountered a similar situation, and, as between direct store and agentsDiscounts are often different, this is Barney important reasons for return increases in recent years. "This is something we have been concerned that problems for factory, once a company's inventory is too much pressure, it will directly affect the payments. "A is not willing to disclose the names of processing factory in jiaxing told reporters, he has 6 in Anhui, Jiangsu and processing plants, jiaxingFactory now is similar to the role of "headquarters economy", in order, since the beginning of this year, factory orders, he is not willing to take, "payment is too slow, and has been in arrears. "For them, behind the increased risk, and also have more to consider, as soon as the stock continued to increase, there down his last straw," this is the clothing enterprise, timeStrict requirements of an industry, for example, three years ago, and has basically ' floor prices ', it is the industry's most unforgiving place. "Disclosed above, many brands are because when the payment is less than, is he a hit list," that is the only way. "Barney last August on the interactive platform of the Shenzhen Stock Exchange investor relations said, led to the first quarter of last yearKeeping the backlog for three reasons: one is the sales scale, design-rich second 2010 late winter, winter clothing sales cycle delay; three is to deal with the shortage of early shocks to the supply chain, and arranged into commodities in 2011. In accordance with the normal operation of the industry, 10%~20% is treated as the scope of safety stock, that is 10,000 dresses, 1000 ~2000 of them belong to the inventory of these are commonplace, but also in clothing enterprise's control. If it is only solved by discounting inventory, such as Li-Ning said in his annual report to speed up clearance sale channels. In 2011, the Li-Ning the plant shop and discount stores number reached 358 and 269, respectively, almost 2010 1 time of 133 and 180 times. CEO of Li Ning Zhang Zhiyong said publicly that in 2012, the retail discount rate will amount to 24%~25%, factory stores and discount shops discount rate of 50%~53%. For the franchisee, almost was a nightmare.
The stock once the crisis is spreading, all is possible. As a matter of factThese clothing distributors, only ZARA, HM, UNIQLO also has several businesses to truly effective inventory control. In the process of refining operations, where there are a lot of domestic enterprises need to learn.
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