129777222354843750_68A few days ago, the world's most valuable company Apple CEO Tim * Cook's low profile in China.
Tim * as a business operations master's award-winning Cook, his persistent and demanding, he led the manufacturing, distribution and supply systems of process reengineering, are essential to the rise of Apple, as much as the slightest bit of Apple's superior design and excellent marketing. After selecting China as new visitsAsk first country, showing Tim * Cook's attention to Chinese market, he actively campaigned, want to set up Apple's new look--more open Apple's image.
Cook's visit who to see? Liu Dan on March 26 at about 11 o'clock in the morning, Apple CEO Tim * Cook appears in a layer of Apple store Xidan joy city in Beijing. When some "powder" recognizedHou, then pose for a photo with the in-store consumers Cook, the entire process simple and orderly. Ice-breaking journey that is not a Cook's first visit to China, nine months ago, Cook served chief operating officer was to meet senior Beijing, China Unicom and China Mobile.
But it is the first time Apple top management came to this ancient country. Domestic "fruit powder" in the Xidan joy city and threeAfter seeing I Cook two Beijing Apple store, SanLiTun, the Steve Jobs ' successor is more disappointed.
"Powder" were waiting to Cook as well as jobs, say some of the rhetoric, but the Cook with that important China market, Apple will pay attention to the Chinese market, not much personalized language. This visit to China at a time, like a cook on the Chinese marketLine call on multinational CEO--to visit, study, see leadership in Beijing – Cook has visited Apple's two direct store, then go to the Foxconn factory in Zhengzhou, then pay a formal visit of Chinese Vice Premier Li keqiang. Any products to the 4 generation, will produce fatigue, Apple is no exception. Next to surpass themselves more difficult, people expect higher on the tubeLevel, the greater the pressure.
China market is clearly Apple and cook a pressure reducing valve. This time, Cook visited the three telecom operators in China. Unicom is Apple's old partners, a trip to talk about the old days. Telecom is a new partner, a courtesy visit.
Mobile is the future of a prospective partner, pre-visit. Recently, China Mobile, China Telecom,Unicom published annual reports show that combined profits of only three carriers 2011 year for Apple's profit in the same period 70%, huge losses on subsidies in 2011 China Unicom iPhone.
Many operators lamented "money was robbed by Apple". Although the two carriers China Unicom and China Telecom has the introduction of Apple's iPhone (parameter photo sample testing), Take a lot from China Mobile users, but also to pay a very expensive "price": i-Phone grant amount is high, operators sell more, earn less embarrassment.
Over-reliance on Apple products, its single product marketing, operators in negotiations with Apple is often passive. Apple now with China Unicom and China TelecomCooperation, negotiate with moving 4G the second step in the field of cooperation. Apple's next-generation mobile phones will support the 4G, TD-LTE of China Mobile in Apple's list of partners.
Layout of China Telecom and China Unicom have begun to thousands of smartphones.
He must come to China yourself, to appease China Telecom and China Unicom hurt heart. Prior to this,The Apple the world's second-largest market, China is often put on sale the third batch of a new Apple country.
Apple business in China in Beijing and Shanghai have only 5, dealer and only a poor more than 100 enterprises, and United States markets far 245 homes direct retail stores. But in 2011, Apple sales in greater China reached US $ 13 billion, is2010 sales of as much as 4 times.
In addition, Cook also declared that by 2015 the global mobile device volume reached 1 billion when China and Brazil will be the exclusive 25%. China chapter "as Apple, China's second-largest market in the world, will in the future more than United States market, Apple is the biggest market is also the largestSales market. "Research Institute of Ministry of information industry Telecom communications, Director of the Institute for policy studies said in telephone interview with our staff reporter Chen Jinqiao
tera power leveling, Cook's visit to China, directly aimed at Apple with Proview trademark dispute with China to make some" blending ", but the long term goal is to the Chinese Government and business leaders to make a stand, that Apple will no longer hold arrogant attitude toward the Chinese cityFarm. During the inspection of Foxconn
tera gold, Cook on the Executive stressed, must pay attention to worker safety issues, improving the working environment for workers.
That played a decisive role in the production of Apple products, many Apple devices are assembled here. In addition to indicating that Apple's great attention to the Chinese market, Cook is obviously also need to address the problems of Apple in the Mainland of China, includingSecretary, labour issues.
Although there is no "powder" interaction, but Cook also won the part of "powder" identity. The past, Apple and Steve jobs in China's "powder" and media circles, has always been synonymous with arrogance. Steve's life several times in Japan but has never been to China. Compared to the transnational corporations and those who frequently visit China CEO, jobs in ChinaAttitude of indifference.
According to public reports, Steve jobs very disgusted with China shanzhai products and users of "prison break" brush piracy. But Cook's style with jobs are not the same. Cook to not engage in charity and to break Apple's 17-year dividend of "traditional", Cook do not like jobs has the characteristics of a product manager, even came to reconciliation with Android manufacturer.He is more like a businessman than Steve jobs. Since its Cook as CEO, Apple shares have surged 60%, a market capitalisation of US $ 560 billion, ranked first in the world.
Jobs after the death of the first quarter, Apple revenues hit a record of 36-year high. After jobs could go, but he failed to continue to create product launches on the "legend","Fruit fans" surprises, in fact, the iPhone 4S Conference, chaired by Cook after the succession adverse tide, in March of this year
tera gold, introduced the new version of the iPad was equally disappointing. Known as "his religion" and "powder" for Cook's visit to China out of disgust. These Christians claim to be "thanks to the Apple education" they worship as worship leader jobRepublika.
These "jobs teach fundamentalism" and does not want to see Cook in China. Even so, Cook, really earned him the reputation, is his access to cooperation and respect for the Chinese market. While Steve Jobs has been on China lack of popularity – even if China played an increasingly important role in Apple's market share, jobs has not set foot in theState.
However, it is clear that Cook was rewrite the history between Apple and China markets. May, apart from the gathering of dignitaries visit Cook will be interested to see Steve Jobs ' idols Mobile CEO Lei Jun millet and 360 Hongwei Zhou; there for more than 20 years of Henan in a warehouse in Shenzhen brothers-they fiddle with the "Apple peel" can let iPOd Touch like the iPhone uses. Perhaps there is also active in Shenzhen huaqiang North and the big China of Beijing Zhongguancun science and technology "in soy sauce jar" producer and brushes for the large fortress in the smart-phone users. They may be able to help Cook, find a better way to deal with China, and Steve "wide berth" are completely different.
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